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Chief Marketer Staff

  • USPS Net Income Drops in First Quarter

    The U.S. Postal Service reported net income of $1.7 billion for the first quarter of fiscal year 2005, down from $1.8 billion last year.

  • Telemarketing Hang-ups and Staff Turnover Rise

    Call abandonment rates and staff turnover are increasing at telemarketing centers worldwide, according to the Merchants Global Contact Benchmarking Report 2005 released by Dimension Data, a telecom technology firm based in London.

  • Tower Records to Develop Multi-Channel Database

    Tower Records plans to develop a multi-channel marketing database combining data generated online and from retail transactions, with the help of BeNow, a database marketing firm based in Wakefield, MA.

  • Newspapers Launch Insert and Mail Program

    Six newspapers have launched Value Network, a combined direct mail and advertising insert program projected to reach 7.2 million households weekly in Southern California and Nevada.

  • People in the News

    David Meine has been promoted to executive vice president at O’Currance Teleservices, based in Salt Lake City. Meine previously served as the company’s vice president of sales and technology.

  • Short Cuts

    Cabela’s Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.

  • List and Database News

    Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product.

  • Listline e-Newsletter

    Morris Communications Co. has appointed Mail Marketing Inc. as manager
    of the HorseCity.com Postal file. A total of 96,894 registered Web site
    users are available.

  • Agencies

    McDonald’s Offers First National Sampling Event

    To promote the latest addition to its chicken menu, McDonald’s is offering its first-ever, national in-restaurant Chicken Selects sampling event, starting today. Four million chicken samples will be given out over four days Customers will have a …

  • Online Video Emerging As Promotion Tactic

    Online video is emerging as a tool to extend brands and drive sales. The promotion tactic is winning favor with media companies and is likely to find new followers as word of its impact spreads. Kirstie Alley promotesFat Actress Big Fat Job sweepstakes …