Six newspapers have launched Value Network, a combined direct mail and advertising insert program projected to reach 7.2 million households weekly in Southern California and Nevada.
The inserts will be distributed to newspaper subscribers, while direct mail will be used to target nonsubscribers. Zone and ZIP code selects will be available for advertisers.
Newpapers participating in this co-op venture are the Los Angeles Times, Orange County Register, Press-Enterprise, San Diego Union-Tribune, Ventura County Star and the Las Vegas Review-Journal.
Network
