Chief Marketer Staff

• Virgin Readies College Campus Tour

  Virgin Entertainment Group will reprise its college tour with Dentyne returning as presenting sponsor. Virgin drew 50,000 fans with its 2004 tour This is the second year of a multi-year deal that puts Dentyne Fire & Ice as the top tour sponsor. Other …

• Agencies

  Kodak Taking NexPress On Tour

  NexPress Solutions, Inc., part of Kodak’s Graphic Communications Group, is hitting the road for a 23-city U.S. mobile tour to highlight the power of its digital printing solutions to print service providers across the U.S. No Limits Express, which …

• Zipatoni Adds East Coast Staff

  Zipatoni is staffing up the Wilton, CT office that opened in November with Helen FitzPatrick as president-general manager. The office has added Chief Creative Officer Phil Keane; Hispanic Marketing Director Fernando Turpin; Director of Production and …

• News Briefs

  THE CITIZENS’ COUNCIL ON HEALTH CARE: has issued a warning to consumers that a recent Subway ad promoting its food as a healthier alternative to fast food restaurants is misleading. The St. Paul, Minn.-based non-profit health care policy organization …

• Agencies

  10 Ways to Get the Most from Co-op Databases

  Cooperative databases such as Abacus, I-Behavior, NextAction, Z-24, and Prefer account for more than half of the prospecting done by small and midsize catalogers, according to Stephen R. Lett, a Bethany Beach, DE-based direct marketing consultant. Why? Because these prospect names perform well and represent a good value for the money.

• Agencies

  JCPenney Touts Sweeps During Oscars

  JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney’s sweepstakes One spot touts the chain’s Biggest Star Sweepstakes, …

• Agencies

  Nickelodeon Promotes ‘La Casa de Dora’ Mall Tour

  Dora the Explorer is the No. 1 preschool show for Hispanic children Nickelodeon is bringing its Dora the Explorer character to life through a 10-city mall tour and traveling exhibit La Casa de Dora, giving fans a chance to experience Dora’s …

• Dodge Searching For Pick-Up Spots

  Dodge will give away some of its pick-up trucks in a multi-city search to identify the best spots to pick-up everyday favorite items. The Key to the Best Pick-Up Spots campaign launched Saturday in 10 U.S. markets. Nominations will be collected at 187 …

• Spiegel Files Reorganization Plan

  Spiegel Inc. has filed a plan for reorganization with the U.S. Bankruptcy Court in New York.

• EU May Outlaw Word ‘Free’ on Direct Mail

  Direct mail promising “free” products could be outlawed under radical new European Union legislation