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Chief Marketer Staff

  • IGA Partners Brings In-Game Ad Agency to U.S.

    IGA Partners in London has launched IGA Partners North America, an agency that will bring in-game advertising to video games in the U.S. and Canada. The agency will be based in New York and will be headed by in-game advertising pioneers Darren Herman …

  • Reader’s Digest, Hasbro Team Up For Book Promo

    Reader’s Digest Children’s Publishing and Hasbro Properties Group plan to publish and distribute books in the U.S. and Canada based on Hasbro’s Tonka brand. The books, which will hit retail stores this spring, will showcase the Tonka Tough action the …

  • News Briefs

    MITSUBISHI MOTORS NORTH AMERICA: has signed BBDO, Los Angeles, as it’s advertising AOR. NATIONAL COLLEGIATE ATHLETIC ASSOCIATION: has been asked to end alcohol advertising on radio and TV broadcasts during college athletic events. A resolution to this …

  • Reports of Data Thefts Mushroom On Eve of Senate Hearings

    Two new instances of consumer data theft came to light the day before a Senate Committee was to convene a hearing on the compiled information industry and identity theft.

  • ChoicePoint Data Files Shot Through With False Information: MSNBC

    If there is any cold comfort for individuals whose data ChoicePoint sold to scam artists, its that the data was likely erroneous, if a story from MSNBC is any indication.

  • Spam Volume Down, Says Bigfoot Survey

    A majority of consumers say unsolicited e-mail volume has decreased and that they receive more relevant communications that they did a year ago, according to a survey by Bigfoot Interactive Inc.

  • Markdowns Pace Talbots 20% Catalog Sales Growth

    The Talbots Inc. reported net income of $16 million for the fourth quarter, down from $22 million during the same period last year.

  • Coldwater Creek Net Income Skyrockets 77.8%

    Coldwater Creek Inc. reported net income of $11.4 million for the fourth quarter ended Jan. 29, up 77.8% over net income of $6.4 million during the same period last year.

  • Access Worldwide Expands to Philippines

    Access Worldwide Communications, Inc. has signed a lease for a 350-seat call center based in Manila, in its first offshore expansion.

  • Volvo Promo Most Successful Ever; Site Gets 18 Million Hits

    Volvo Cars of North America said that last month’s introduction of its new Sports Utility Vehicle and a sweepstakes tie-in that dangled a flight into outer space has become the most successful integrated product launch in company history.