IGA Partners in London has launched IGA Partners North America, an agency that will bring in-game advertising to video games in the U.S. and Canada.
The agency will be based in New York and will be headed by in-game advertising pioneers Darren Herman and Andrew Sispoidis, who both most-recently headed New York City-based inGamePartners, an in-game advertising startup.
“The in-game advertising medium is rapidly becoming an attractive place to spend money for many top brands,” Herman said. “We have a unique chance to capture the worldwide market with this venture and expand offerings for companies looking for new ways to get their brand in front of their most important audiences.”
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