MITSUBISHI MOTORS NORTH AMERICA: has signed BBDO, Los Angeles, as it’s advertising AOR.
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION: has been asked to end alcohol advertising on radio and TV broadcasts during college athletic events. A resolution to this effect was introduced yesterday by Tom Osborne, Republican of Nebraska and former football coach at the University of Nebraska. A similar resolution was introduced last year, The New York Times reported.
NINTENDO GAMECUBE: introduced its new Donkey Kong Jungle Beat by having 50 costumed apes run the Los Angeles Marathon on March 6. The new game, which will be released on Mar. 14, requires players to beat on bongo controllers to navigate the action. Nintendo participated in the event to create buzz around the video game. Donkey Kong Jungle Beat will retail for $39.99 or $54.99 with the DK Bongos controller.
SESAME STREET WORKSHOP: is teaming up with Pearl Izumi, a leader in technologically advanced performance athletic wear to introduce Sesame Street cycling jerseys and socks, featuring Cookie Monster and Oscar the Grouch. Jerseys retail for $75, and socks retail for $10. The apparel hit cycling shops and other retail stores this month.
DRAFT: New York City, hired Rick Bock as VP-general finance controller, a new post at the agency. He had been financial controller at TBWA/Chiat/Day, New York City. Bock joined Draft in late February.
POINT-OF-PURCHASE ADVERTISING INTERNATIONAL: Washington, DC, elected Rick DeHerder chairman of the trade association. DeHerder is president-CEO of Array, a Los Angeles-based in-store marketing company.
THE HOME DEPOT: will debut a new NASCAR-themed campaign during FOX’s coverage of the Mar. 13 UAW-Daimler Chrysler 400 in Las Vegas. The first 30-second spot, Port-o-Pot, features driver Tony Stewart, crew chief Greg Zipadelli, and other members of The Home Depot Chevrolet No. 20 racing team accentuating home improvement innovation and know-how in a humorous manner.
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