Chief Marketer Staff

• List and Database News

  Urban Rebounder A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying …

• Listline e-Newsletter 07/07/05

  TMA List Management is introducing this 53,578 name subscriber file.
  Philadelphia Style covers lifestyle and fashion topics, and features
  articles on food & drink, entertainment and leisure, design for living,
  people, and health & beauty.

• Fantastic Four Garners Over $100 MM in Promos

  Marvel doesn’t need any super power strength to boost the release of the comic book-based movie Fantastic Four, which opens tomorrow. A team of partners is already investing upwards of $100 million in promotional support of the film, said Lisa …

• Sears Dealers Sue Over Kmart Competition

  A group of 200 Sears dealer-store owners filed suit against Sears Holdings Corp. for selling Sears brands in Kmart stores. The suit, filed late last month in U.S. District Court in Minneapolis, charges Sears Holdings with breach of contract for its plan …

• Wal-Mart Tops Among Retailers

  Here’s a surprise: Wal-Mart is the top retailer in the U.S. The mass-merch behemoth tops the National Retail Federation’s annual list of top 100 retailers, followed by (in order) Home Depot, Kroger, Costco, Target, Albertsons, Walgreen, Lowes, Sears and …

• Agencies

  Shell Touts V-Power in $25 Million Campaign

  Shell Oil Products U.S. is running an online sweeps and mobile marketing tour as part of its $25 million campaign for Shell V-Power premium gasoline. The Fuel Your Drive sweepstakes awards one grand prize of five years’ worth of gas (worth $5,000); an …

• Celebs Deliver for Amazon on Tenth Birthday

  Online retailer Amazon has teamed with long-time delivery partner UPS to celebrate the Web site’s tenth anniversary and help a handful of worthy causes via some serious star power. Call it the ultimate in “Brown”-nosing: Starting today through July 16, …

• Krystal Chain Launches Second Square Off

  Krystal burger lovers prepare. The Krystal Co. is renewing its World Hamburger Eating Championship, the Krystal Square Off, for a second year, challenging all hamburgers lovers to take on the QSR’s champion Takeru Kobayashi. The 2005 Krystal …

• Blockbuster Plays Ball With MLB In-Store

  Major League Baseball has teamed with entertainment retailer Blockbuster to create “gaming buzz” in advance of the 2005 All-Star Game, held in Detroit on July 12. To drive sales in Blockbuster stores of MLB game titles for X-Box and PlayStation 2 …

• Boeing Taps Seismicom for Dreamliner Launch

  Boeing hired Seismicom for a three-year project to launch its 787 Dreamliner plane in 2008. The launch, Boeing’s biggest consumer effort ever, includes promotion, p.r. and media advertising. San Francisco-based Seismicom pitched the business with a team …