Urban Rebounder
A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying case and model. These orders were generated by direct response TV. Postal and telemarketing segments are offered.
Selections: Monthly/quarterly hotlines, gender, state/SCF/ZIP
Price: $95/M (postal); $275/M (telemarketing)
Contact: List Services Corp., 203-791-4175
Biz Opp Guide Buyers
Offered here are 40,000 individuals who have spent $37.50 to purchase a home employment directory and a business opportunity guide. The source is 80% space and 20% direct mail.
Selections: Gender, SCF/State/Zip
Price: $100/M
Contact: Bulls Eye Marketing, 201-770-9000
Hispanic Advantage Co-op
Elephant Group has introduced a co-op program that reaches consumer prospects it targets for satellite products and services, including insurance for satellite dishes. The program reaches 2.5 million households where Spanish is spoken and FICO credit scores are 600 and higher. Inserts can be up to 5-1/2 y 8-1/2 inches, weighing no more than .25 ounce.
Price: $65/M
Contact: ALC Data Management, 914-524-5225
PennWell’s Wastewater Lists
Selections for number of employees, sales volume and SIC codes have been introduced the WaterWorld, Industrial WaterWorld and Water and Wastewaster International magazines files. Postal subscriber counts for these PennWell titles range from 17,145 to 71,976. Telemarketing and e-mail segments are available.
Additional selections: Location/facility, job title, purchasing influence, state/SCF/ZIP
Price: $140/M to $260/M (postal files); $190/M (telemarketing); $425/M (e-mail)
Contact: Statlistics, 203-778-8700
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