Boeing hired Seismicom for a three-year project to launch its 787 Dreamliner plane in 2008.
The launch, Boeing’s biggest consumer effort ever, includes promotion, p.r. and media advertising. San Francisco-based Seismicom pitched the business with a team including U.K. promotion agency SMP; p.r. shop Edelman, Chicago; media agency eMedia Works, San Francisco; and research consultancy Sara Williams & Associates, San Francisco.
The other shop pitching the business was 141 Worldwide, Chicago, which has handled Boeing’s presence at global air shows for the past two years.
Seismicom handled a Name the Plane contest for the 787 three years ago (and won a PRO Award for the campaign). That effort included the launch of a World Design Team; 125,000 consumers joined the online “team” at the time. The three-year contract is Seismicom’s longest assignment in its five-year history, says agency President David Flaherty.
Network
