Chief Marketer Staff

• Listline e-Newsletter 03/15/06

  Vayan Marketing Group LLC has appointed Response Media Products Inc. to
  manage the Product Survey Memberbase Postal Address database. This
  postal and e-mail file is comprised of nearly 8.7 million individuals
  who registered online to become product testers.

• FTC Warns Mandatory Responses Likely on Food Marketing Practices

  The Federal Trade Commission has asked the public for its comments regarding the food industry’s marketing practices targeting children and adolescents. In its public notice released last month, it also issued a warning to food and beverage companies that

• Ryan Adds Pharma Division

  D.L. Ryan Cos. has added a medical marketing division to its Ryan iDirect direct-marketing arm.

• Staples Puts Sweeps on the Button

  Staples is using its Easy Button icon to deliver a sweepstakes that will put 10 winners on Easy Street.

• Agencies

  Tommy Hilfiger ‘Styles’ Up for Sweeps

  Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York.

• Digital

  DOJ Will Get to Peek at Google Data

  A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

• Digital

  Will $90 Million Make Google Click Fraud Go Away?

  Google announced last week that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud. But so far, the prospect of a settlement hasn

• Digital

  Taking Surer Aim on Contextual Ads

  Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control over who sees their ads.

• Agencies

  E-Zine Helps African American Firms Get in the Black

  Where do African American entrepreneurs turn for business advice? Many are now going to www.izania.com, a Web site that in one year has experienced a 400% growth in traffic. And many are reading the weekly Izania e-mail newsletter.

• Email

  Don’t Scare Potential Subscribers Away

  Want people to subscribe to your e-mail newsletter? Then don’t put up data collection obstacles by asking too many questions.