* Product Survey Memberbase
* Yankee and Almanac E-mail
* Life and Style Weekly
* Juxtapoz Magazine
* Hispanic Soccer Base
* Natural Advanced Health Product Buyers
* CLB Media Small and Large Business Files
* A.B. Lambdin Catalog PIP
LISTS UNDER NEW MANAGEMENT
Product Survey Memberbase
Vayan Marketing Group LLC has appointed Response Media Products Inc. to manage the Product Survey Memberbase Postal Address database. This postal and e-mail file is comprised of nearly 8.7 million individuals who registered online to become product testers. The median age of these consumers is 40; median income $55,000. MKTG Services was the prior list manager.
Selections: Hotlines, product categories, lifestyle, telephone numbers, age, income, gender, marital status, catalog buyers, mail order buyers, presence of children, credit cardholders, state/SCF/ZIP
Sample tests: AARP, Allied Marketing, Hearst Magazine, Major ISP, Oreck Corp., People Panel
Price: $85/M (postal file); $150/M (e-mail file)
Contact: Response Media Products Inc., Rochelle Samuels at 770-220-5058 or [email protected]
NEW LISTS
Yankee and Almanac E-mail
Yankee Publishing Inc. now offers e-mail addresses for Yankee Magazine and the Old Farmer’s Almanac. Yankee has 59,878 e-mail addresses. The Almanac E-mail file contains 260,115 e-mail addresses.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $150/M
Contact: Millard Group Inc., Sam Young at 603-924-9262, ext. 2168 or [email protected]
Life and Style Weekly
Bauer Publishing has released a list of 12,361 active subscribers to Life and Style Weekly magazine. Women comprise 91% of the subscribers to this Hollywood fashion, beauty and celebrity magazine. The sources include direct mail, insert media and the Internet.
Selections: Hotlines, source, renewals, gender, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Juxtapoz Magazine
High Speed Productions Inc. has introduced the Juxtapoz Magazine list with 15,000 direct mail-sold subscribers. Seventy percent of the subscribers to this urban art and culture magazine are men.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
Hispanic Soccer Base
The Hispanic Soccer Base is comprised of 2.9 million soccer fans and 1.2 million soccer players. The sources are direct mail, the Internet and other survey data.
Selections: Gender, presence of children, adult’s/child’s age, household income, homeowner, mail order buyer, magazine subscriber, travel, hotlines, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Becky Hagadorn at 203-778-4110 or [email protected]
Natural Advanced Health Product Buyers
There are 9,488 buyers from the fourth quarter listed on the Natural Advanced Health Product Buyers file. The unit of sale ranged from $40 to $100. The Internet is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
CANADIAN LIST NEWS
CLB Media Small and Large Business Files
CLB Media Inc. pulled data from the CLB Media master file of subscribers to launch Canadian Small Business and Large Business lists, with 57,796 and 36,032 names, respectively. These files define small business as having 74 or fewer employees and large businesses as having 75 or more employees. Nearly half these businesses are located in Ontario.
Selections: Number of employees, job function, industry, unique company, FSA, province
Price: $160/M (Canadian)
Contact: Cornerstone Group of Companies, Erin McFadden at 416-932-9555, ext. 371 or [email protected]
NEW INSERT MEDIA
A.B. Lambdin Catalog PIP
A package insert program has become available from the A.B. Lambdin women’s apparel catalog. Some 127,000 packages are shipped annually. Inserts can be as large as 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than .25 ounce will be considered.
Price: $60/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
Network
