Staples is using its Easy Button icon to deliver a sweepstakes that will put 10 winners on Easy Street.
The sweeps, called Win the Easy Life, puts a winning ticket inside 10 Easy Buttons, a desktop accessory that Staples sells for $5 in its 1,780 stores. It also launched a digital Easy Button— desktop link to its Web site— January.
Sweeps winners who find a ticket choose from a list of prizes: Professional home or office organizational service; weekly consultation with a professional personal assistant for a year; weekly cleaning service for a year; weekly grocery and dry cleaning allowance for a year, plus a refrigerator and freezer; a professional chef to prepare dinner for four, once a week, for a year in the winner’s home. (Consumers can enter without purchase at Staples.com or via mail.) The sweeps runs through May 23 via Cohen-Friedberg Associates, Framingham, MA. A second-chance drawing will award unclaimed prizes on June 1.
“For everyone who has ever wished to press an Easy Button and be instantly organized or have a gourmet dinner on the table before you get home, there is a ticket waiting to be found,” said Staples Executive VP-Marketing Shira Goodman in a statement.
Framingham-based Staples started selling Easy Buttons last year, with proceeds funding donations to Boys & Girls Club of America via The Staples Foundation for Learning (Xtra, Jan. 3). Staples has sold 650,000 Easy Buttons so far. As part of the sweeps, Staples will donate $1,000 to the winners’ local Boys & Girls Clubs for each winning ticket that’s found.
The sweeps extends Staples’ ads that follow office antics triggered by the Easy Button. In one, ink cartridges suddenly rain down across the office until someone realizes a guy is accidentally sitting on the Easy Button. This year’s ads, tagged “This is Your Year,” focus on organizing and maintaining personal security. McCann-Erickson, New York, handles.
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