Chief Marketer Staff

• Agencies

  Ralphs Adds Movie Card to Club Member Incentives

  Ralphs is out with a consumer promotion that bows the grocery store’s first-ever customized movie card.

• Agencies

  Avis Brings Music to Drivers’ Ears: Cendant VP Janis Jarosz

  Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway

• Agencies

  Safeway Donation Drive Piggybacks Loyalty Cards

  Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month.

• Agencies

  Topps, SI for Kids Start Trading-Card Club

  Bubblegum maker Topps Co. and Time, Inc.’s Sports Illustrated for Kids have joined forces to promote trading card collecting for kids.

• Agencies

  Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins

  Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.

• Agencies

  Managers Off the Mark on Employee Recognition: Poll

  Managers have a lot to learn when it comes to employee recognition and rewards, a recent Maritz, Inc. poll found.

• Pepsi Sues Coke Over Powerade Ad

  Pepsi and Coke are at it again, this time taking false ad claims to the courts.

• Pernod Ricard Names Marketing Drive Worldwide AOR

  Pernod Ricard has added Marketing Drive Worldwide to its promotion agency roster to fill a need created after its acquisition of Allied Domecq last year.

• Agencies

  GameFly Rewards Gamers for Loyalty

  Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.

• Colgate Buys Controlling Interest in Tom’s of Maine for $100 Million

  Colgate-Palmolive Co. has agreed to purchase a majority interest in Tom’s of Maine, the leader in the naturals market, for $100 million.