Author

Chief Marketer Staff

  • Email

    Goodmail Announces Free Trial of CertifiedEmail

    Goodmail Systems created a firestorm early this year by announcing AOL was implementing its CertifiedEmail scheme announced in a press release this morning that it is offering 90-day free trials of its system. So-called charter senders who meet undisclosed volume requirements will also get significant discounts for continuing using the serve beyond the trial period, Goodmail said.

  • Listline e-Newsletter 07/18/06

    Travel products direct marketer Magellan’s appointed Belardi/Ostroy ALC
    LLC to manage its customer file. More than 150,000 who made a purchase
    over the last 13 to 24 months are listed, as well as other segments.

  • Agencies

    Nicktoons Networks Rolls With Mobile Tour

    Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

  • Philip Morris Tests Smokeless, Spitless Tobacco

    Philip Morris USA this month begins testing a smokeless tobacco in Indianapolis to gauge smokers’ interest in an alternative to cigarettes.

  • Church & Dwight Buys Orange Glo for $325 Million

    Church & Dwight Co. will buy Orange Glo International for $325 million in cash, adding two growing household-products brand to its portfolio led by Arm & Hammer.

  • Agencies

    OLN Races to Tour de France with Sweeps

    To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.

  • Estée Lauder’s Granddaughter Takes Marketing Helm at Clinique

    Estée Lauder has shifted a number of marketing positions, including a promotion for Jane Lauder, granddaughter of the company’s founder.

  • News Brief

    BURGER KING: is out with a new microsite, a nod off its popular…

  • Life Uniform Acquires Uniform City

    The Life Uniform Co. has acquired catalog and retail marketing competitor Uniform City Corporations. Both firms target healthcare professionals.

  • New Mobile Marketing Division Launched

    The mobile marketing agency Ipsh, part of Omincom Group, has launched a new media strategy, planning and buying division called FullServ-ipsh to handle advertising placement in wireless media.