The mobile marketing agency Ipsh, part of Omincom Group, has launched a new media strategy, planning and buying division called FullServ-ipsh to handle advertising placement in wireless media.
FullServ-ipsh will offer services for targeting handset, area and Zip codes, demographics, income, gender and in some instances location.
Managing director Shabnum Norling will head the new division. To date the agency has reportedly implemented more than 550 mobile marketing campaigns.
Network
