Chief Marketer Staff
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Agencies
Power Yoga
WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting
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Agencies
Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade
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Listline e-Newsletter 08/01/06
Ice Water Media recently launched five databases including Free College
Scholarship Registrants, which names more than 1 million. Those on the
file registered at freecollegscholarships.net. -
Email
What Went Wrong? Campaign Falters After the Click
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
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Email
ESPs Overcoming Price Pressure in UK: E-Consultancy
Despite downward pressure on pricing resulting from industry consolidation, the market for e-mail marketing platforms and services in the UK will have grown 20% by the end of 2006 over 2005, from $274 million to $329 million, according to London-based E-consultancy.
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Email
Effort Aims to Help Sort Good Domains from Bad
The e-mail industry has apparently moved one step closer to being able to more easily separate the good guys from the bad guys with the formation of the Domain Assurance Council.
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Tranzact Acquires Data Warehouse Corp.
Tranzact, a provider of lead generation services in the insurance, telecom and financial services markets, has acquired Data Warehouse Corp., a firm that maintains a database of prospective home loan borrowers. Financial terms have not been disclosed.
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FTC Halts Campaign on Christian TV and Radio Stations
The U.S. District Court for District of Georgia scheduled an Aug. 1 preliminary injunction hearing, after issuing a temporary restraining order on July 18 that halted a business opportunity healthcare-related promotion advertised on Christian television and radio stations.