* Free College Scholarship Registrants
* BuyerShare Multichannel Buyers
* Society of American Florists
* Nightingale Conant Business Product Buyers
* Focus on Political Affiliations
* Make-a-Wish Foundation
* Human Resources Master File
* Office-Based Dentist List
NEW LISTS
Free College Scholarship Registrants
Ice Water Media recently launched five databases including Free College Scholarship Registrants, which names more than 1 million. Those on the file registered at freecollegscholarships.net. Other lists identify travelers, freebie seekers and singles looking for dates online.
Selections: Date of birth, telephone numbers, gender, state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, David Gallagher at 215-867-4093 or [email protected]
BuyerShare Multichannel Buyers
A multichannel buyers file has been added to the BuyerShare list group. Nearly 600,000 from the last three months are named, along with recency and monetary data. The average unit of sale was $60. This file is derived from a cooperative database and direct mail data.
Selections: Dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $85/M (base)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or [email protected] and Debbie Tether at 203-270-8995 or [email protected]
Society of American Florists
Some 9,751 active paid members are identified. Most of those listed are owners or managers of floral retail shops. Growers and wholesalers are included. Membership dues range from $261 to $1,077.
Selections: Member type, sales volume, state/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Jessecua Naim at 800-708-5468, ext. 3256 or [email protected]
Nightingale Conant Business Product Buyers
A list segment of 23,267 business product buyers has been spun off the regular Nightingale Conant file. Customers bought audio CD or MP3s on topics such as professional and business development, negotiation techniques and other business-related concepts.
Selections: Gender, home/business, product, paid, year, hotline, state/SCF/ZIP
Price: $120/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Focus on Political Affiliations
This is a list of 58,068 Republicans, 57,839 Democrats, 778,491 Conservatives and 322,543 Liberals. The median age is 37 and median annual income $46,000. Sources include mail order and other transaction data.
Selections: Gender, age, income, news/financial subscribers, homeowners, ethnicity, last 6- and 12-month mail order buyers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
UPDATED LISTS
Make-a-Wish Foundation
The Make-a-Wish Foundation list, previously released only for exchanges, can now be rented. Numerous segments are available, including 101,784 last-12-month donors. The average direct mail-generated contribution was $25.
Selections: Gender, state/SCF/ZIP
Price: $70/M to $95/M
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected] and Justine Ciocchi at 203-532-3737 or [email protected]
Human Resources Master File
The Business Management Executive master file has been renamed the Human Resources master file, within the Progressive Business Publications list group. Some 156,750 are identified. The average unit of sale was $250 for newsletters and training materials. There is no charge for telephone numbers. Sources include telemarketing and direct mail.
Selections: Gender, job title, max per company, state/SCF/ZIP
Price: $145/M
Contact: ALC Data Management, Pat Bishop at 914-524-5223 or [email protected]
IN THE NEWS
Office-Based Dentist List
A data card is expected to be released by mid-September for the new Office-Based Dentist file. “We plan to have 100,000 [office] sites and 130,000 dentists [listed] by Sept. 15,” said Mike Green, vice president of data, products and analytics at SK&A Information Services. The count is expected to level out at 110,000 to 115,000 sites and 160,000 dentists. Telephone and fax numbers, office managers and dentist-specialty data will be included. All data is being telephone verified. A corresponding e-mail list is slated for introduction later this year.
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