Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade later the site had 165 affiliated dealers, 4 million SKUs in its inventory and did $13 million in e-commerce sales. But as the online business grew, Beckett began to notice the site didn’t have the stamina to keep up with that pace.
Specifically, the site’s search capabilities weren’t meeting the new needs of Beckett or its customers, and crashed frequently.
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