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Chief Marketer Staff

  • Heineken Renews U.S. Open Sponsorship; Promos Abound

    Heineken has renewed its sponsorship of the U.S. Open tennis tournament, its longest active sponsorship, and plans a host of promotions and events to activate the deal.

  • People in the News

    Teresa Gueco joined Mercury Mambo, Austin, TX, as director of production services.

  • News Briefs

    SIMON PROPERTY GROUP: Indianapolis, reprises its DTour Live concert tour in…TBS: is launching a new series of…HALLMARK CHANNEL: is rolling out a sweepstakes in…

  • Listline e-Newsletter 08/17/06

    Hanley Wood LLC has selected Statlistics to oversee a list of 9,535
    controlled circulation subscribers to Affordable Housing Finance
    magazine. This publication targets professionals concerned with tax
    credit financing and tax-exempt bonds.

  • Live from List Vision: E-Card Works Like Gangbusters for Marketer

    Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott yesterday.

  • Live From List Vision: IMP Minimizes List Rental Risk

    Prospecting can be a dicey business, especially for a continuity mailer. But International Masters Publishers (IMP) has figured out how to minimize the risk.

  • Live From List Vision: Tricks of the E-Mail Trade

    Are people are clicking through in your e-mails but not buying? There’s a simple solution: Mail them again, according to Reggie Brady, president of Reggie Brady Marketing Solutions.

  • J. Jill Acquisition Paces Talbots Loss

    The Talbots Inc. posted a net loss of $3.9 million for the second quarter, thanks mostly to costs associated with the acquisition of J. Jill last winter.

  • Agencies

    Tricks of the E-mail Trade

    Wondering how to serve your newsletter reader? Follow the example of New York magazine. It views readers not as one horizontal group, but as vertical segments.

  • The Seven Steps of Podcast Production

    Podcasts, contrary to popular belief, are not just vehicles for teenage culture. Eleven of the most popular podcasts in June were about science and technology, and the next six were news shows, according to Oneupweb.