* Affordable Housing Finance
* NASCAR Fans
* OnlineJobs.net
* Lab Manager Magazine
* WCS Opportunity Buyers
* Motley Fool Rule Your Retirement
* Bauer Entertainment Master File
* Ascension Press
* Smithsonian Catalogue
LISTS UNDER NEW MANAGEMENT
Affordable Housing Finance
Hanley Wood LLC has selected Statlistics to oversee a list of 9,535 controlled circulation subscribers to Affordable Housing Finance magazine. This publication targets professionals concerned with tax credit financing and tax-exempt bonds. Inquiries for telemarketing will be considered. Information Refinery Inc. was the prior list manager.
Selections: Gender, telephone numbers, job title, primary business, units-managed/owned/develop/acquire, state/SCF/ZIP
Sample usage: Brownstone Publishers, Crain Communications, Hendricks and Partners, Home Depot, IPED, John Wiley, Maintenance Warehouse, McGraw-Hill, Multi-Housing News, NBI, New York University, Nextel, Peachtree Business Products, Reed Exhibitions, Sheppard Group, Vendome Group LLC
Sample tests: American Express, Aspen Law and Business, Benjamin Media, Building Design and Construction, Citywide Financial, Commercial Property News, Covad, Cygnus Publishing, Daily Journal of Commerce, Decision Analyst, DRG Business Journal Consortium, El Nuevo Constructor, Eli Research, Emeral Key Technologies, EZ Breeze, Gill Appraisal Service, HR Advance, Intraglobal Consulting Group, Lawrence Direct, Leffler and Heaney, Lewis Chester Group, Loeb and Loeb, Maricus & Millichap, Marvin Window and Door, McCarthey Expositions, National Association of Home Builders, Performance Institute, Pitney Bowes, Rebath Corp., RS Means, Safety Services, Shelter Properties, Timber Home Living, Urban Land Institute, Washington Mutual, Watson Wyatt Data, Wells Fargo
Price: $125/M (base)
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
NEW LISTS
NASCAR Fans
A file called NASCAR Fans has been added to the 1.0 the Next Generation list group. The 352,749 individuals named here are generally 45 to 54 with a $61,000 average household income. Thirty-one percent are women. Direct mail product registrations and surveys are the source.
Selections: Hotlines, buyer channels, lifestyles, Hispanic, ethnicity, presence of children, teenagers, adult’s/child’s age ranges, gender, income ranges, homeowner, education, credit state/SCF/ZIP
Price: $85/M
Contact: Media Heights, Andrea Senteney at 800-379-6147, ext. 101 or [email protected]
OnlineJobs.net
Employment seekers are identified on OnlineJobs.net, a list with 165,384 names from the last 12 months. Persons on file posted resumes online at no cost. Telephone numbers are available for nearly everyone.
Selections: Willing to relocate, telephone/fax numbers, e-mail address, hotlines, income, education, professional categories, state/SCF/ZIP
Price: $85/M
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or [email protected]
Lab Manager Magazine
Vincon Publishing Inc. has introduced a file for Lab Manager Magazine, a new title launched in March. It offers 16,546 postal and 8,238 e-mail addresses. This publication reaches lab managers across multiple sectors, including industrial, clinical university, government, biotechnology and privately funded laboratories.
Selections: Title, gender, state/SCF/ZIP
Price: $225/M (postal); $300/M (e-mail)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
WCS Opportunity Buyers
A total of 6,080 individuals are named on the WCS Opportunity Buyers list. This file is comprised of home-based entrepreneurs who spent at least $200 to purchase a Web site. Many went on to purchase e-mail advertising and search engine marketing packages, booklets, etc. The average unit of sale was $1,000. These opportunity seekers (70% men) phoned an 800 number in response to direct mail. Postal and telemarketing segments are offered.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal); $250/M (telemarketing)
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
Motley Fool Rule Your Retirement
The 7,578 investors available on the Motley Fool Rule Your Retirement list include 6,543 active subscribers. The unit of sale for subscriptions was $189. These investors indicated they’re planning for retirement. This is an Internet and direct mail generated file.
Selections: State/SCF
Price: $200/M (base)
Contact: MetaResponse Group Inc., Diane Dubocq at 954-360-0644, ext. 217 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
Bauer Entertainment Master File
Names of subscribers to In Touch Weekly and Life & Style magazines have been combined in this master file. The count is 116,998. Most subscribers are in their 20s and 30s.
Selections: Age, income, gender, lifestyle, recency, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
UPDATED LISTS
Ascension Press
E-mail addresses for 2,205 individuals have become available on the Ascension Press file. Nearly 40,000 active book buyers are named on the postal segment. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $100/M (buyers); $150/M (e-mail file)
Contact: Trinity Direct LLC, Rosanne Simmons at 973-283-3600 or [email protected] and Joy Jacobs at 973-283-3600 or [email protected]
SPECIALS!
Smithsonian Catalogue
Selections are free for the Smithsonian Catalogue file for all fundraising test offers through the rest of this year. The last-12-month count is 178,231. Contact Mokrynskidirect, Cheryl Longo at 201-488-5656, ext. 656 or [email protected]
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