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Chief Marketer Staff

  • Listline e-Newsletter 08/25/06

    Direct Network has been named manager of the Princeton Executive list
    portfolio. The largest file, Princeton Executive Conservative
    Contributors, identifies 475,580 donors. Six other lists identify donors
    who contributed to the Democratic Party, hospitals, environmental
    causes, arts and civic organizations, and colleges and universities;
    business-to-business contributors to charities are also named.

  • Listline e-Newsletter 08/24/06

    Field Media has chosen Direct Partner Solutions Inc. to oversee
    management of the Benefits & Compensation Solutions magazine file,
    effective Sept. 1. A total of 36,011 active subscribers are available.

  • Listline e-Newsletter 08/23/06

    A.B. Data Ltd. has assumed management of the American Friends of Magen
    David Adom (AFMDA) file. This is a list of 59,546 donors to the Red
    Magen Adom of Israel, an organization similar to the Red Cross.

  • Listline e-Newsletter 08/22/06

    A file that names 710,000 small office and home office (SOHO) buyers has
    been added to the UpTown list group. Ninety-five percent of those listed
    are homeowners earning an average of $75,000 a year.

  • Listline e-Newsletter 08/21/06

    Roughly 75 million names for prospecting are slated to become available
    Nov. 1 exclusively for nonprofit organizations and fundraising that
    participate in the DonorBase program.

  • DMA Q2 Survey Sees Direct Marketing Revenue, Profits Up

    The Direct Marketing Association’s Quarterly Business Review reported a 12th consecutive quarter of positive growth over Q2 2005 across its membership in the direct marketing industry.

  • Restaurants and Retail Most Common Phone Directory Searches

    A new poll examines what Americans are looking for when they do a local directory search on their phones. And as it happens, most of us are looking for a nosh.

  • EBay to Shutter On-Site Keyword Ad Program

    Auction giant eBay will phase out its keyword ad program, which allows sellers to bid for keywords and get placement of text and display ads on its Web sites, in favor of Yahoo!’s pay-per-click ads.

  • Former PayPal CTO Moves to Ask.com

    Search engine Ask.com has hired Chuck Geiger, a former chief technical officer of online transaction service PayPal, to be its vice president of technology and engineering.

  • Agencies

    Play-Doh Celebrates 50th with Snip-its Promo

    Play-Doh is sending kids to the barber’s chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new “do.”