* American Friends of Magen David Adom
* Galaxy Weekly Live Transfer Leads
* Evlexcom Files
* FHM Travelers
* Xianzai
* Rodale Men’s Health and Sports Co-op
* Walthers Model Railroad Buyers
* People in the News
* Corrections
LISTS UNDER NEW MANAGEMENT
American Friends of Magen David Adom
A.B. Data Ltd. has assumed management of the American Friends of Magen David Adom (AFMDA) file. This is a list of 59,546 donors to the Red Magen Adom of Israel, an organization similar to the Red Cross. List exchanges are allowed. Direct mail is the source. Prospect Direct had managed this file under a different name the ARMDI list.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: A.B. Data Ltd., Diny Hurwitz at 414-540-4908 or [email protected]
NEW LISTS
Galaxy Weekly Live Transfer Leads
Sixty-five million names have been assembled to launch the Galaxy file. It features a segment with 40 million names from the last 12 months. The list owner sells consumer electronics. These names are available for direct mail, telemarketing and Internet marketers. Direct mail and the Internet are the sources.
Selections: Name, address, income, age, credit card, interests, telephone numbers, credit card, recency, state/SCF/ZIP
Price: $100/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
Evlexcom Files
The Evlexcom list group has been expanded to include master files identifying real estate agents, attorneys and homeowners with properties in foreclosure. Counts range from 159,536 to 729,516. This data is derived from Web sites.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Price: $75/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
FHM Travelers
Subscribers to the men’s lifestyle magazine FHM Travelers are named on this file. These 564,892 individuals’ median age is 27; median household income $67,674. Sixty-five percent are college educated.
Selections: Age, income, gender, recency, interest, state/SCF/ZIP
Price: $100/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Xianzai
Chinese-American ex-patriots living in China who subscribe to the English-language newsletter Xianzai are identified on this file. More than 427,000 names are offered. Subscribers include bankers, diplomats, executives, professionals and students. Online registrations are the source.
Selections: None
Price: $400/M
Contact: Bethesda List Center Inc., David James at 301-986-1455, ext. 4 or [email protected]
NEW INSERT MEDIA
Rodale Men’s Health and Sports Co-op
The first mailing for Rodale’s health and sports co-op program has been scheduled for October. It will primarily target men (79%) with health, fitness and sports interests. Ad space is available on 300,000 five-panel pamphlets that’ll be mailed quarterly.
Price: $25/M
Contact: Media Horizons Management, Daphne Fernandes at 203-604-1715 or [email protected]
NEW SELECTS
Walthers Model Railroad Buyers
Dollar selects have been added to the Walthers Model Railroad Buyers file. More than 80,000 buyers are named, including 45,764 from the last 12 months. This catalog generates $75 average orders. Ninety percent of these customers are men, typically married, 45 to 65, with better than $75,000 income.
Additional selections: Gender, state/SCF/ZIP
Sample usage: Lipenwald, Scientific Models, Schrader Enterprise, Historic Aviation, Barton Cotton
Price: $90/M (base)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
People in the News
Kristin M. Etre has joined Adrea Rubin Management Inc. as a list manager. Etre will work on such accounts as ARM Elite Professionals, Datarich, Figi’s, Movies Unlimited and Yves Rocher, to name a few. Etre previously worked for Reed Exhibitions.
Chris Pepe has been appointed senior list manager at Teramedia Corp. Pepe has seven years experience in list management and direct marketing. He was formerly with Adrea Rubin Management Inc.
Corrections
Bruce Demaree’s e-mail address should have read [email protected]. Brian Clotworthy’s e-mail address is [email protected] (Direct Listline, Aug. 21).
Network
