Chief Marketer Staff

• Listline e-Newsletter 08/31/06

  Direct Media Inc. now handles list rentals for the International Wine
  Cellars Continuity Club. A total of 35,965 active members are available.

• Hartmarx Acquires Sweater.com for $12.4 Million

  Hartmarx Corp. has acquired online marketer Sweater.com Inc. for $12.4 million.

• Draft FCB Names DeNunzio President of NY Agency

  Draft FCB has named Peter DeNunzio president of its New York agency, effective Sept. 11.

• DM Outsourcing in U.K. Rising, Says Study

  Forty-two percent of U.K. companies outsource their entire direct marketing campaign management process, with the exception of creative concept and design, up from 39% two years ago, according to market research firm CDMS.

• FTC Wins Judgment Against Canadian ‘Telemarketers’

  A U.S. district court in Washington State has awarded the Federal Trade Commission $7.5 million against two Canadian companies and an individual accused of deceiving U.S. businesses and organizations into paying for unordered business directories and listings.

• Agencies

  Whirlpool Spins Love and Laundry Social Events

  One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.

• Agencies

  Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite

  Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.

• Agencies

  Wal-Mart Hosts Soap Opera Stars, Fans

  Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.

• Agencies

  Ameriquest to Give Away Racer’s Car

  It’s not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that’s been previously owned by a NASCAR star.

• Agencies

  Cartoon Network Taps Dougherty as Branding Exec

  Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August.