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Chief Marketer Staff

  • Agencies

    Networks Tout Fall Shows Via Web

    In an effort to promote the new fall line-up, broadcast networks are turning to the Internet to give viewers a taste of what’s to come.

  • News Briefs

    GENERAL MOTORS: has extended its sponsorship deal with…MGA ENTERTAINMENT, INC.: has entered into a purchasing agreement for…

  • Agencies

    COLLOQUY Corner: Building Loyalty, Building a Database

    Over the previous months, we’ve talked a lot about how to effectively recognize and reward best customers through the targeted application of bonus offers. Before you can recognize and reward customers, however, you must first know who they are.

  • Agencies

    Loose Cannon: I Want My $2,000 In Pennies

    Earlier this summer McMurry, a mid-sized marketing agency based in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered a bribe to recipients who wrote about the blessed event.

    Now that’s a unique marketing strategy: Use a mailing to insult your recipients’ professionalism (the postcard was addressed to “Richard H. Levey, Industry News Columnist”). And compound it by raising a question among professional question-askers that you probably don’t want asked — namely, why does an agency with faith in its work need to bribe reporters to write about it? These were my first thoughts when I received the postcard.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Arhaus Furniture Celebrates 20 Years Retailer and direct marketer Arhaus Furniture celebrates its 20th anniversary with a sale catalog that luxuriously showcases its dedication to “natural materials, hand-made artistry” and global style. While the …

  • Listline e-Newsletter 09/11/06

    Some 98,000 names with 30-day recency have been assembled to launch the
    Latino Marketing Network list. Updates will include 60- and 90-day
    counts.

  • Digital

    Google Ads on the Go in U.S., Europe

    Google is testing a mobile version of its AdWords text ad program in wireless systems around the U.S., the U.K. and Germany.

  • Digital

    R.H. Donnelley Buys Local Search Consultant

    Directories publisher R.H. Donnelley Corp. has purchased Chicago-based search marketing consulting firm LocalLaunch! for an undisclosed sum.

  • Digital

    Local Paid Search Spending to Double: Report

    Local online ads will continue to show strong growth next year, increasing by 31.6% to $7.7 billion in 2007, according to a new report by local ad research firm Borrell Associates.

  • Agencies

    Book Mailer Settles with Irate Customers

    A New York-based mail-order book club has agreed to pay $40,000 to settle customer complaints including undelivered merchandise and shipments that were not ordered.