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Chief Marketer Staff

  • Agencies

    Meet the Broker: Michael Natoli

    Today we meet Michael Natoli, account executive for insert media brokerage at Leon Henry Inc. Natoli has a degree in geography from Syracuse University, and he uses that knowledge in a way he never anticipated. He landed his first job in direct marketing at Leon Henry eight years ago, after working a few odd jobs.

  • Listline e-Newsletter 10/19/06

    Some 17,000 buyers and 10,000 inquirers from the last 12 months are
    offered on the Collectible America catalog list. The unit of sale ranged
    from $180 to $230.

  • Digital

    Live from DMA06: Search Takes DM, Brand Expertise

    Tamke and Christopher Skinner, president of Makebuzz Marketing encouraged companies involved in search marketing to integrate the disciplines of direct and brand marketing, during a session they co-led called “Beyond Initial ROI: Utilizing Your Brand to Improve Your Search Marketing Results” at the DMA06 conference.

  • Digital

    Verizon Spins Off Print, Online Directories

    Verizon Communications will spin off its print and online telephone directories, including Internet local search portal SuperPages.com, the company announced yesterday.

  • Digital

    Online Gaming Network Offers Pay-Per Click Advertising

    Mobile Gaming Now, an Internet gaming Web site network based in Kirkland, WA, plans to launch a pay-per-click advertising program in November.

  • Summit Environmental Launches DRTV Campaign

    This week Summit Environmental Corp., Longview, TX, rolled out its first direct response TV campaign to sell FlameOut fire extinguishers on ten cable TV networks.

  • Digital

    AOL Shutters Two Call Centers

    AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.

  • Agencies

    The Brand-Direct Marketing Connection

    As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important, said Karen Ebben, director of CRM modeling and program evaluation, General Motors.

  • Agencies

    Sculpture Exhibit Unveils New Lexus…Slowly

    Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car.

  • Agencies

    Lay’s Readies Chef Tour

    Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil.