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Chief Marketer Staff

  • Agencies

    McDonald’s Boost Monopoly Game Via Microsite, Blog

    McDonald’s Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.

  • Agencies

    Adidas Touts ‘5ive’ NBA Players for Sneaker Debuts

    Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.

  • Agencies

    More than 24,000 Sign Up for Ask Dr. Z Sweeps

    In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.

  • Agencies

    Disney, Rand McNally Team Up for Family Guide

    Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.

  • News Brief

    JAKKS PACIFIC: has renewed its long-term licensing agreement for

  • Agencies

    Loose Cannon: The Simple Art of Merge/Purge (A Sam Chaid Mystery)

    It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.

    After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.

    My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.

  • Digital

    Meredith Acquires ReadyMade

    Meredith Corp. said it will acquire ReadyMade, a do-it-yourself magazine publisher and online marketer.

  • Digital

    Army Launches $200 Million Advertising Effort

    The U.S. Army has chosen McCann Worldgroup to run a direct response television, radio, print and online advertising campaign to attract new recruits through 2007

  • Agencies

    AdLink Acquires CibleClick for $4.6 Million

    AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).

  • Agencies

    Banta Names Heisler Vice President

    Banta Corp. has named Alison Heisler vice president and
    chief customer officer.