Chief Marketer Staff
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Former Relay Exec Opens Marketing Agency
Kevin Adler, the former VP of sponsorships and events at Relay Worldwide, has left to form a marketing agency.
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News Briefs
COKE: is celebrating the…COORS BREWING CO.: is honoring Rosa Navejar, president of…
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Digital
Mikasa Learns a Lesson in Search Etiquette
Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet? The answers will come below, but if you know without being told, you probably don
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Listline e-Newsletter 11/15/06
May Department Stores Co. has released an enhanced list of credit card
buyers. Some 2 million names are available from July through September -
Agencies
Cinemark, Universal Team to Unveil 500,000 Evan Almighty Gift Cards
Gift cards are getting some star power. Cinemark USA and Universal Pictures have teamed up to launch a limited edition card around the upcoming release of Evan Almighty.
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Agencies
Blockbuster Offers Free Rentals Via Expanded Rental Program
A new component to Blockbuster’s online DVD rental program rewards customers for returning movies in-store instead of the through the mail.
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Agencies
Gift Cards Beat Toys and Music as Holiday Gift of Choice
Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season.
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Agencies
ABC Hypes Up Day Break Via Marketing Campaign
ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game.
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Agencies
e-Miles Rewards Airline Miles for Ad Views
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.