* May Department Stores/Credit Card Buyers Enhanced
* Castalian Music Spanish Speaking Product Buyers
* Special Olympics Jewish Donors
* Primedia Action Sports Z-24 Master File
* Hispanic Star Donor Network
* Afro-American Network Buyers
* Adrienne Shelly Foundation Established
* Insert Media Annual Lunch Set for Dec. 13
NEW LISTS
May Department Stores/Credit Card Buyers Enhanced
May Department Stores Co. has released an enhanced list of credit card buyers. Some 2 million names are available from July through September. This file includes individuals who shopped at Hecht’s, Filine’s, Foley’s, Kaufmann’s and other department stores owned by May. The average sale was $60. Retail point of purchase and direct mail are the sources.
Selections: Monthly hotline, dollar amount spent (ranges), product/store type, adult’s/child’s age, presence/number of children, credit cards, Lifetrait, income, mail order buyers, donors, ethnicity, religion, gender, state/SCF/ZIP
Price: $95/M (hotline)
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Castalian Music Spanish Speaking Product Buyers
More than 200,000 last-12-month buyers are named on the Castalian Music Spanish Speaking Product Buyers file. These customers purchased CDs and DVDs. Direct response television is the source.
Selections: Hotlines, gender, age, income, state/SCF/ZIP
Price: $90/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
Special Olympics Jewish Donors
The Special Olympics is offering several new list segments including one that identifies 96,622 Jewish donors. No telemarketing is allowed. Direct mail is the source.
Selections: Donors $10-plus/$20-plus, ethnicity, presence of children, religion, state/SCF/ZIP
Price: $80/M
Contact: ALC Data Management, Rich DiVirgilio or 914-524-5227 or [email protected]
Primedia Action Sports Z-24 Master File
Some 58,700 last-12-month catalog buyers are listed on the Primedia Action Sports Z-24 master file. Those listed are subscriber to such magazines as Bike, Climbing, Powder, Skateboarder and Surfing. About 15% are women.
Selections: Recency, source, paid, age, income, gender, state/SCF/ZIP
Price: $80/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected] and Josh Vicente at 201-865-5800, ext. 2205 or [email protected]
Hispanic Star Donor Network
Some 2.1 million individuals are named on the Hispanic Star Donor Network file. These contributors typically give $10 to $15 monthly to two or more causes. Direct mail, telemarketing and the Internet are the sources.
Selections: Monthly hotline, telephone numbers, ethnicity, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Ken Wood at 864-962-0761 or [email protected]
Afro-American Network Buyers
A total of 47,564 last 30-day and 206,292 last 90-day names are offered on the Afro-American Network Buyers list. Thirty-eight percent of these individuals are women. This file is derived from multiple direct mail campaigns.
Selections: Gender, Prizm clusters, presence/age of children, income, age, length of residence, Experian demographics, state/SCF/ZIP
Price: $105/M (90-day buyers); $120/M (30-day buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
IN THE NEWS
Adrienne Shelly Foundation Established
The Adrienne Shelly Foundation, a nonprofit dedicated to the memory of writer/director/actress Adrienne Shelly, is being founded by her husband, Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC.
Plans include a Women’s Filmmaking Scholarship Fund, with a particular emphasis on awarding film school scholarships and helping women make the transition from acting to directing. “I know what Adrienne would want most would be to help women get a chance to pursue their dream,” said Ostroy in a statement.
More initiatives will be announced at a later date.
Those wanting to contribute can send checks made out to The Adrienne Shelly Foundation, via Belardi/Ostroy ALC LLC, 16 W. 22nd Street, 11th Floor, New York, NY 10010. Checks should be postdated Dec. 15th, until the legal status of the foundation is finalized.
Shelly, who first became known as an actor for her work with director Hal Hartley on “The Unbelievable Truth” and “Trust,” recently appeared in “Factotum.” She wrote and directed three feature films in which she acted, “Sudden Manhattan,” “I’ll Take You There,” and the soon-to-be-seen “Waitress.” She also appeared in over 20 other films.
Insert Media Annual Lunch Set for Dec. 13
The Direct Marketing Association’s Insert Media Council will hold its annual Roast and Toast Holiday Luncheon on Dec. 13 at the Yale Club of New York.
This year’s honorees will be Frank C. Hudetz, Solar Communications; Jill Eastman Vidal, 1-800-flowers.com Inc., and corporate honoree Bookspan.
For reservations call 212-302-7643 or [email protected]
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