Chief Marketer Staff

• Agencies

  TBS Gets Into Games Via Holiday Promo

  TBS is building off its “Very Funny” brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.

• No Smoking; Philip Morris Tells Movie Studios

  Philip Morris USA has asked movie studios not to use its cigarette brands as product placements in movies and to reduce or eliminate smoking scenes in movies targeting youth.

• Nokia to Host Global New Year’s Eve Party

  Nokia is truly ringing in the New Year.
  A series of music events begins on New Year’s eve in Hong Kong’s Ocean Terminal and then travels west to Mumbai’s Andheri Stadium, the

• News Brief

  DURACELL: has partnered with the officials of the

• Agencies

  Five Secrets to Successful Game-Day Sampling—Part 2

  A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.

• TV Blitz Helps Ask.com Grow Market Share

  During the past 14 months, Ask.com has run two heavy TV campaigns. The first was in September 2005, the second March 2006.

• Digital

  2006 Search Engine Marketing Milestones for Chief Marketers

  According to the Pew Internet & American Life Project, Americans conducted 6.6 billion searches in September 2006, up 31% from September 2005.

• Global Naming “Gotchas” Trip Up Microsoft and General Motors

  In the 1928 U.S. presidential campaign, candidate Herbert Hoover promised “a chicken in every pot and a car in every garage.” Later this year PC users in Latvia can look forward to a chicken on every disk when Microsoft releases Vista

• Agencies

  Meet the Broker: Patricia Coe

  This week, Meet the Broker features Patricia Coe, a senior account executive in the list brokerage division at Kroll Direct Marketing.

• Listline e-Newsletter 11/17/06

  Some 453,112 consumers are named on the Showcase Vitamins list. These
  direct mail buyers purchased multi-vitamins and dietary supplements.