* Showcase Vitamins
* Open Enterprise Trends Subscribers
* Morningstar EFT 100
* Traditional Woodwork Buyers and Requesters
* Millard Launches Two Modeling Programs
* DMA Introduces New List Suppression Services
* Ailment and Health Conditions Master File
* Financial Advisor Magazine
NEW LISTS
Showcase Vitamins
Some 453,112 consumers are named on the Showcase Vitamins list. These direct mail buyers purchased multi-vitamins and dietary supplements. About 55% are women.
Selections: Monthly hotline age, credit card, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Open Enterprise Trends Subscribers
Enterprise Developers News LLC has introduced a postal list of 69,549 subscribers to Open Enterprise Trends. The corresponding e-mail file has 60,134 records.
Selections: Company size, revenue, SIC code, state/SCF
Price: $185/M (postal file); $275/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
Morningstar EFT 100
Morningstar Inc. has released a list of investors who purchased the Morningstar EFT 100 annual reference guide. The count is 12,703. Individuals listed here to control their control their own investments.
Selections: Age, gender, home/business address, income, recency, state/SCF/ZIP
Price: $145/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Traditional Woodwork Buyers and Requesters
There are 20,723 active buyers and 15,458 last-12-month catalog requesters offered on this file. The average sale was $100. Sources include Catalogs, the Internet and space advertising.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (buyers)
Contact: AllMedia Inc., Sue Lawson at 469-467-9100, ext. 200 or [email protected]
IN THE NEWS
Millard Launches Two Modeling Programs
Statistical modeling programs that use data from the Millard Group/infoUSA and InterACT database are now available at Millard Group Inc.
The Millard/infoUSA file consists of 108 million households and 202 million individuals, with 48 million pre-scored purchase categories and other selections.
The InterACT file is part of a cooperative database with 35 million names.
For more information contact Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected]
DMA Introduces New List Suppression Services
The Direct Marketing Association has introduced two new data suppression services to remove deceased persons and prisoners from lists. These services are available on a subscription basis from Stamford, CT-based Interactive Marketing Solutions.
More than 4.6 million people who died within last 12 months are identified on the Recently Recorded Deceased File (RRDF). Monthly hotline counts are projected to run 300,000 names.
The RRDF service includes data from the DMA’s Deceased Do Not Contact list. Data sources for the new RRDF service include public records. The DMA’s Deceased Do Not Contact list is comprised of opt-out requests submitted by friends and family of the deceased person.
The DMA’s new State and Federal Prison file contains roughly 2,000 addresses of state and federal prisons, for companies to remove the names and addresses of prisoners from lists.
Subscribers will have access to the RRDF and prison monthly hotlines for 45 days. Service bureaus cannot use these services to scrub customer lists unless the list owner also has a RRDF subscription.
SPECIALS!
Ailment and Health Conditions Master File
Selections are now free on the Ailment and Health Conditions master file. The count exceeds 4.5 million names. Contact eTargetMedia, Harris Kreichman at 954-480-8470, ext. 223 or [email protected]
Financial Advisor Magazine
New test mailers receive $10/M off the base price of the Financial Advisor Magazine file. Almost 55,000 subscribers are available. Contact Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
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