Chief Marketer Staff

• Agencies

  Willowtree Acquires OmniReliant Corp.

  Willowtree Advisor Inc. has acquired OmniReliant Corp., a developer of products sold through infomercials and online marketing.

• Agencies

  USPS Extends Union Contract Negotiations

  The U.S. Postal Service has extended until Nov. 30 contract negotiations with its four largest unions

• Agencies

  Weather Shield Manufacturing Taps Shine Advertising

  Weather Shield Manufacturing has named Shine Advertising Co, agency of record for Visions Windows & Doors.

• Agencies

  Harte-Hanks Names Zacharias Managing Director

  Harte-Hanks Inc. has promoted Mark Zacharias to managing director, direct marketing, in which he will lead the company’s Shawnee, KS facility.

• Agencies

  Rines, Former Spam King Partner, Settles with FTC

  Walter Rines, the former partner of self-proclaimed spam king Sanford Wallace, has settled charges that he and his company, Odysseus Marketing, secretly downloaded spyware on consumers

• Agencies

  Entrepreneur Hopes to Triple Sales By Moving Online

  Westport, CT-based Bonnie’s Style Press is hoping a new Web site will help the stationery company reach a wider consumer audience.

• Agencies

  Firm Offers Linens, Bags Online and at Boutique Stores

  Amenity markets both at retail and online, targeting upscale ecologically minded city dwellers. So far, Amenity is pulling in about $350,000 in yearly revenue and is hoping to at least double that figure by next year.

• Agencies

  100 Million Used Books, All Available on One Web Site

  Every direct marketer aims at “one-to-one marketing.” But the business of “book search” for one-of-a-kind used and out-of-print titles may hold the record for being a more completely one-to-one business model than any other Internet operation.

• Agencies

  Tips and Teasers

  Microsoft Corp. has unveiled Microsoft Office Live, a set of Internet-based services tailored to the needs of small businesses. Office Live is designed to help small businesses attract new customers, generate repeat business and establish an online presence.

• Listline e-Newsletter 11/22/06

  The last-12-month count is 257,943 for the IR Hotline Small and Micro
  Cap Stock Investors list. Telephone numbers and e-mail addresses are
  available.