Chief Marketer Staff
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Email
Holiday Volume Up, But Campaign Sizes Down: Silverpop
While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.
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Email
Stupid PR Watch: Company Makes Announcement, Rep Unreachable
There is little we trade reporters dislike more than when a company puts out a press release and there’s no one there to take the call if we respond.
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Listline e-Newsletter 112806
Racher Press Inc. has chosen Worldata to oversee the Chain Drug Review
magazine file, effective Dec. 1. It names more than 45,000 subscribers. -
Haggins Marketing Acquires Chicago Catalog Group
Haggins Marketing Inc. of San Francisco has acquired the Chicago Catalog Group, which will enable the agency to offer expanded consumer business-to-business catalog-marketing services.
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Digital
Online Security Concerns Nips $2 Billion in Sales
Gartner Group Inc. estimates nearly $2 billion in would-be consumer e-commerce sales will be lost in 2006 due to online security concerns.
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Experian and First Manhattan Consulting Group Launch Data Scoring Service
Experian Group Ltd. in conjunction with First Manhattan Consulting Group (FMCG) has introduced a new financial list segmentation and scoring service for targeting consumers
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Agencies
Smithsonian Highlights Claritas in Postal Exhibit
The Smithsonian Institution’s National Postal Museum includes Claritas’ PRIZM NE lifestyle list segmentation system in its new exhibit, “What’s New in the Mail for You.
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People in the News
InfoCision Management Corp., an Akron, OH-base teleservices agency, has announced two executive promotions.