Experian Group Ltd. in conjunction with First Manhattan Consulting Group (FMCG) has introduced a new financial list segmentation and scoring service for targeting consumers.
The service provides “financial personality” scores that predict consumers’ attitudes concerning fees and interest rates, with respect to individuals’ financial discipline.
“Financial personality scores were developed to address the absence of category-specific market segment scoring systems that could meaningfully inform initiatives ranging from line of business strategies to direct marketing campaigns,” said in a statement David Tetenbaum, managing vice president of FMCG.
Scoring data is based on actual consumer behavior, consumer market research, credit and demographic information.
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