* Chain Drug Review
* Florida Monthly Magazine
* Afflicted Donors/Contributors with Ailments
* Alliance Warranty Buyers
* Healthy Life
* Emerging Millionaires from American Prosperity
* Trendsations Multi-Channel Consumer Credit Leads
* Complete Nurse Practitioners at Home
* Classified
LISTS UNDER NEW MANAGEMENT
Chain Drug Review
Racher Press Inc. has chosen Worldata to oversee the Chain Drug Review magazine file, effective Dec. 1. It names more than 45,000 subscribers. This title reaches corporate and store-level executives; merchandise managers, pharmacists and similar professionals. Rubin Response Management Services Inc. has been managing this file.
Selections: Job title/function, business/industry type, location type, home/business address, number of stores, products recommended/approved, state/SCF/ZIP
Price: $110/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Florida Monthly Magazine
Florida Media Inc. has named Names and Addresses Inc. to manage a list of 145,000 subscribers to Florida Monthly Magazine. Sixty-two percent are women and 70% are married, with a $91,200 average household income. This file had been off for market for some time.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]
NEW LISTS
Afflicted Donors/Contributors with Ailments
Prime Health Solutions has released a list of donors with ailments who contributed to related health causes. The count exceeds 5.1 million names. Segments are available for donors with cancer, diabetes, arthritis, prostate, vision and other health problems. Those listed are e-mail newsletter and Web site registrants. Additional lifestyle data has been overlaid. No telemarketing is allowed
Selections: Age range, ethnicity, gender, homeowner, income range, monthly hotline, presence of children, state/SCF/ZIP
Price: $100/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
Alliance Warranty Buyers
Some 2.5 million consumers are named on the Alliance Warranty Buyers file. These individuals purchased warranties along with appliances, automobiles, electronics and other products for the home. Sources include direct mail, the Internet, direct response TV and telemarketing.
Selections: Hotlines, dwelling type, ethnicity, gender, homeowner, income, length of residence, telephone number, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Healthy Life
Almost 3 million consumers who purchased health and related products are named here. Seventy percent are 45 or older. Monthly hotline counts are available for purchases in such product categories as health food, health and fitness publications, bicycling, weight and diet control, among others. No telemarketing is allowed. The source is 85% direct mail.
Selections: Hotlines, change of address, child’s age range, homeowner, household income, mail order buyers, number of children, state/SCF/ZIP
Price: $85/M
Contact: NameWorks Online, Katie Gallagher at 203-746-7389 or [email protected]
Emerging Millionaires from American Prosperity
This list identifies 645,081 buyers and multi-channel responders. Mostly men are named, typically 37 to 52 years old. Smaller segments are available with e-mail addresses and telephone numbers. Names are derived from hotline direct mail, catalog, the Internet and telemarketing sources.
Selections: Ethnicity, direct mail responder/buyer, online subscriber/buyer, hotlines, age, catalog/credit card buyer, education, head of household, income, household income, mail order buyer/donor, marital status, presence/number of children, occupation, telephone number, state/SCF/ZIP
Price: $85/M (base)
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
Trendsations Multi-Channel Consumer Credit Leads
More than 3.2 million names have been assembled for the Trendsations Multi-Channel Consumer Credit Leads database. These individuals reported their own perceived credit standing. Postal and e-mail addresses are available, but no telemarketing is allowed. This file was built from direct response and other purchase data.
Selections: Age, gender, household income, monthly hotline, self-reported credit standing, state/SCF/ZIP
Price: $120/M (postal or e-mail file)
Contact: List Bargains, Amy Benicewicz at 203-746-6640 or [email protected]
NEW COMPILED LISTS
Complete Nurse Practitioners at Home
A total of 65,937 names are offered on the Complete Nurse Practitioners at Home list. This data is derived from state licensing records and overlaid with more than 120 demographic and lifestyle variables.
Selections: Telephone numbers, nurse type, age, gender, household income, marital status, presence/number of children, children by age, education, occupation, credit cards, dwelling type, homeowner/renter, length of residence, home value, state/SCF/ZIP
Price: $70/M
Contact: Complete Medical Lists LLC, Tim Burnell at 603-823-8042 or [email protected]
CLASSIFIEDS
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
Network
