Chief Marketer Staff

• Agencies

  AIG Launches Data-Breach Insurance

  AIG Healthcare, a division of American International Group, Inc. has introduced AIG Healthcare Security & Liability Insurance, a portfolio of coverages designed to protect healthcare companies against the negligent handling of private data.

• Cox to Debut Text-Message Function to Classified Ads

  Cox Newspapers Inc. has signed an agreement with CellSigns Inc. that enables users are able to request information on classified ads by texting on their mobile device.

• Digital

  SEMDirector Joins Forces With WebSideStory

  SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.

• Agencies

  Growth Pill DMer Settles With FTC

  A Florida business and its owner, who marketed purported height-enhancing pills through the Internet and direct response radio and space will pay $375,000 to settle Federal Trade Commission charges that their advertising claims were deceptive.

• Holiday prime-time for ROI-boosting email marketing: will your message get to the inbox?

  ExactTarget’s deliverability guru R.J. Talyor demystifies delivery factors for email success Have you ever wondered how ISPs decide which emails get to the inbox and which land in the spam folder? Talyor

• Agencies

  Wendy’s Rolls Gift Card with Giveaways

  Wendy’s International rolled out its new gift card program last week amid fresh TV spots and giveaways.

• Agencies

  Lowe’s Sends Gift-Card Buyers to the Movies

  Lowe’s Cos. is giving away movie tickets to shoppers who buy gift cards.

• Mobile

  YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless

  Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.

• Agencies

  Boston Initiative Rewards Local Shoppers

  More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.

• Agencies

  Wal-Mart Launches DVD Downloads

  Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.