SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.
By integrating SEMDirector’s search marketing automation products with WebSideStory’s HBX Analytics, the two organizations will now offer customers a new solution to drive improvements in search engine marketing and online advertising.
As part of this new partnership, SEMDirector has also joined WebSideStory’s Stream Program, which enables companies to integrate their products, services and data with WebSideStory’s Web analytics capabilities.