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Chief Marketer Staff

  • Agencies

    P&G Coupon Redemption Triggers Donations to Aid School Dropouts

    When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

  • Agencies

    Optimizing Loyalty Across Multiple Channels

    Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

  • Social

    What Social Network Matters for Your Brand

    We all realize the importance of social networking in marketing, but what sites should your brand use?

    According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59% consider having a LinkedIn account to be the most important. Fifty percent of respondents visit the site weekly, while 20% visit it daily. So your company should get onboard with LinkedIn, right?

  • Email

    Email Helps Pet Camp Connect With Customers

    San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

  • Email

    Email List Rental: Why You Need to Know Where Your Names Have Been

    How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?

  • Agencies

    News Brief: NBA and Sprite

    NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”

  • Agencies

    Ocean Spray’s Summer Calendar

    Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

  • What You Need From a Database Today

    In 2011, marketers have many new channels in which to sell their wares, engage consumers and convey their brand messages. And with these new channels come a plethora of new platforms and data sources.

  • Chief Marketer Listline July 18

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Five Tips for Using Tablets

    The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.