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Chief Marketer Staff

  • Digital

    SourceTool Gives Global Business the Search It Needs

    When Thomas Publishing elected last year to put the plug on ThomasB2B, its business-supply directory joint venture with FindWhat (now Miva), the three top executives at the project were left holding onto their vision of what an online directory for businesses could be. That notion wasn

  • Agencies

    Bud Light Readies Rock Paper Scissors Events

    Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.

  • Roehm Out at Wal-Mart

    Wal-Mart’s high-profile marketing exec, Julie Roehm, abruptly left on Monday, after just 10 months on the job.

  • Agencies

    Pontiac, Virgin Megastores Team for Promo

    Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand’s musical ties.

  • Chrysler Sales, Marketing Exec Heads to Mercedes

    Joe Eberhardt, the executive vice president for global sales, marketing and service for Chrysler, is resigning to take a job with Mercedes-Benz, The New York Times reported yesterday.

  • Alcone Expands Chicago Office

    Alcone Marketing Group has named Kevin Kleber creative director for its new Chicago office.

  • News Briefs

    PEPPERIDGE FARM: is running a joint on-pack promotion with…SKYY VODKA: raised $75,000 to benefit

  • Last-Minute Postal Reform Bill in Doubt

    Mailers were hoping at the last minute Wednesday that the House of Representatives could pass postal reform legislation before the House went out of session.

  • Live from SES Chicago: Google Drops Click-Fraud Prosecution

    The traditional panel discussion on the state of click fraud at this year’s Search Engine Strategies Chicago meeting took on added interest yesterday with the news that an alleged click fraudster who tried to extort payment from Google with the threat of a software “click bot” saw criminal charges against him quietly dropped last month.

  • Global Media Acquires Bigmouthmedia

    Global Media GmbH, a Munich-based online marketing company, has acquired U.K. search engine marketing firm Bigmouthmedia Ltd. for an undisclosed sum.