PEPPERIDGE FARM: is running a joint on-pack promotion with Better Homes and Gardens magazine. Pepperidge Farm’s instant-win game offers winners a refrigerator/freezer. Game pieces are found on frozen desserts, breads and potpies. The peel-off sticker reveals either a “sorry” or “winner” message. Better Homes and Gardens’ giveaway features a $25,000 kitchen makeover and other prizes. Consumers go to BHG.com/greatkitchen to enter.
SKYY VODKA: raised $75,000 to benefit amfAR, The Foundation for AIDS Research, in a recent promotion. Consumers had to bid for six pairs of seats aboard SKYY’s luxury jet. The trip included stops in Miami, Vail, CO, and Las Vegas to attend parties, dinners and musical performances. Proceeds from the bidding went to the foundation. Source Marketing, Westport, CT, handles the campaign.
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