Chief Marketer Staff

• Email

  Back to the Basics: Analyzing Email Campaign Results

  Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it’s time to analyze the results and review what worked—and what didn’t—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:

• Agencies

  Six Keys to Using Consumer Profile Data for Web Display Advertising

  Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.

  This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.

• Agencies

  Chief Marketer Listline August 22

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Money Can’t Buy Me Love – or Like

  We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”

• Agencies

  Marketers Must Know What Metrics Matter

  We are a data driven industry defined by numbers. As direct marketers every test, campaign and product is measurable.

• Agencies

  Case Study: “Give a Veteran a Piece of the (Miller) High Life”

  Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.

• Agencies

  Broker Roundtable: The Importance of YouTube as a Source of Names

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?

• Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing

  Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
  messages and make them stand out from the pack.

• Agencies

  Why Etail Marketing Requires New Key Performance Indicators

  It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

• Take the Time to Analyze Online-to-Offline Coupon Promotions

  Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media