Everyone is in search of “one-to-one marketing,” the capacity to talk more directly and with greater relevance to their best customers or most likely prospects. But targeting and relevance cost time and resources, whether they’re done by hand or automated. You might agree that running retargeting ads would help create incremental sales; but does that make those ads worth the cost multiple to run them?
Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their messages and make them stand out from the pack.
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