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Chief Marketer Staff

  • Seven Critical KPIs for Content Websites

    As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).

  • Shell Oil Kicks Off $35 Million Anti-Gunk Campaign

    Shell Oil Products US has launched a yearlong, $35 million integrated marketing campaign to let motorists know that “all gasolines are not the same.”

  • Listline e-Newsletter 03/16/07

    Bethesda List Center Inc. now oversees several newsletter lists for
    FierceMarkets Inc. These include the IT Wireless subscribers file with
    18,544 postal addresses.

  • Agencies

    AOL Withdraws Bid for Swedish E-Marketer TradeDoubler

    AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.

  • Agencies

    Penobscot Indian MO Pharmacy Sold

    The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports

  • Digital

    Tuttle Catalog Hires Warp 9

    The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag.

  • Digital

    AdMarketplace Taps Think Partnership

    AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership’s ValidClick technology to perform third-party click fraud validation on clicks generated through its system.

  • Short Cuts

    The Arthritis Society of Canada has awarded management of its file to RMI Direct Marketing Inc. Resolve Corp. in Toronto formerly handled the file.

  • Cadbury Schweppes Plans Breakup

    Cadbury Schweppes plans to separate its confectionery and Americas Beverages business to maximize shareholder value, the company said yesterday.

  • Agencies

    Teletubbies Invade New York Via Tour, Pop-Up Store

    Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.