AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.
In its offer, AOL said the deal was contingent on its receiving 90% of the shares of TradeDoubler.
In January, AOL offered to buy TradeDoubler for $900 million. The company offers online marketing and sales tools to European companies as well as tools to determine online marketing return on investment.
AOL has reportedly said that TradeDoubler would help it improve its online advertising presence in Europe and become a bigger player on the continent.
Network
