* FierceMarkets Newsletters
* Classic Trinkets
* Company Kids
* MarketFN.com Subscriber Postal File
* Spanish Speaking Senior Product Buyers
* Isorelle USA
* Right Source Collectibles
* Introducing Tricia Fleming at Mokrynskidirect
LISTS UNDER NEW MANAGEMENT
FierceMarkets Newsletters
Bethesda List Center Inc. now oversees several newsletter lists for FierceMarkets Inc. These include the IT Wireless subscribers file with 18,544 postal addresses. Other files are available for the Fierce Biotechnology, FierceCIO, FierceIPTV, FierceWiFi and FierceWireless newsletters. Counts for these file range from 9,000 to 50,000. MetaResponse Group Inc. was the prior list manager.
Selections: Specialty, state/SCF/ZIP
Price: $250/M
Contact: Bethesda List Center Inc., David. James (301-968-1712; [email protected]
Classic Trinkets
True North List Marketing LLC has assumed management of the Classic Trinkets file. A total of 432,221 buyers are available from the last 12 months. The unit of sale ranged from $13 to $40 for rings, earrings, bracelets and necklaces. Sixty-five percent of these customers used a credit card. The sources are space ads and package inserts. CCC Data Services Inc. was the prior list manager.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Sample usage: Limoges Jewelers, Rodale Publishing, Turnkey Systems, DeMonaco Heritage, Zaken Co., Carol Wright Gifts
Price: $70/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected]
NEW LISTS
Company Kids
Some 301,109 buyers from the last 24 months are available on the Company Kids catalog file. Products sold include bedding, apparel and other products for children. These buyers’ average income is $96,500. The unit of sale was $132.
Selections: Hotlines, dollar amount spent (ranges), credit card, state/SCF/ZIP
Price: $115/M (base)
Contact: Belardi/Ostroy ALC LLC, Fred Onemma (212-381-1719; [email protected]
MarketFN.com Subscriber Postal File
Online Investment Services LP offers this list of 12,719 stock traders. It’s comprised of subscribers to such newsletters as Success Trading Group, Trend Trader, Dividend Investor and Covered Calls. The unit of sale ranges from $70 to $200. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected]
Spanish Speaking Senior Product Buyers
Individuals at least 60 years old are named on the Spanish Speaking Senior Product Buyers file. These seniors phoned an 800 number to respond to Spanish language DRTV spots or infomercials. They purchased health products and medical supplies. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: 21st Century Marketing Inc., Femina Lalji (631-306-5213; [email protected]
Isorelle USA
Buyers of astrology products and items marketed for good luck are identified on the Isorolle USA list. Some 40,000 buyers are available from 2006, in addition to names from this January and February. Direct mail is the sole source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M (2006 buyers)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
Right Source Collectibles
A separate collectibles list segment has broken out from the Right Source Consumer Information database. It contains more than 7.4 million names. These collectors’ interests can be further segmented by such categories as coins, dolls, figurines, ornaments, plates, stamps and sports memorabilia. Direct mail and online surveys are the sources. No telemarketing is allowed.
Selections: Hotlines, collectible type, adult’s/child’s age range, adult’s/child’s gender, credit card buyers, donors, dwelling type, ethnicity, religion, homeowner, household income, length of residence, lifestyle, mail order buyers, marital status, state/SCF/ZIP
Price: $85/M
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext. 230; [email protected]
MEET THE BROKER
Introducing Tricia Fleming at Mokrynskidirect
This week, Meet the Broker features Tricia Fleming, who specializes in the teen market and works with cooperative databases. To learn how she believes the postage rate increase will affect lists, click here (directmag.com/meet_the_broker/fleming/).
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