Author

Chief Marketer Staff

  • Listline e-Newsletter 03/21/07

    Macromark Inc. has been tapped to manage the First Quality Opportunity
    Buyers list. Nearly 30,000 opportunity seekers are named and telephone
    numbers are available for most.

  • Email

    State No-E-mail Registries Fall Well Short of Projections

    New figures released by Utah and Michigan indicate that e-mail marketers are either unaware of the two states’ so-called child-protection do-not-e-mail registries, are ignoring them or are working around them en masse.

  • Guthy-Renker Acquires RealtyTracker

    DRTV firm Guthy-Renker has acquired RealtyTracker, a real estate agent marketing services firm. Terms of the acquisition were not disclosed.

  • Agencies

    RR Donnelley Names Two New Top Officers

    Mark A. Angelson, CEO and a director at printer R.R. Donnelley & Sons Co., will resign from the firm later this spring. The company’s board of directors named Thomas J. Quinlan III, currently the firm’s CFO, to take both positions, as well as to become president of the company.

  • Agencies

    ValueVision Ends Fourth Quarter, Year on Strong Note

    ValueVision Media Inc. ended its fourth quarter with $3.4 million in net income on $216.7 million in sales, compared with just under $3.4 million in net income and $209.4 million in fiscal fourth quarter 2005.

  • Agencies

    DMA Financial Services Council Names Honorees

    The Direct Marketing Association’s Financial Services Council has selected Wesley D. Protheroe, president and CEO of Germer Life Insurance Co. as its Direct Marketer of the Year, and Wells Fargo Consumer Credit Group as its Company of the Year.

  • Agencies

    Lord & Taylor Chooses New Customer Analytics System

    Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.

  • Letters to the Editor

    EDITOR’S NOTE: Readers who have sent submissions to the “Let’s get more U.S. agencies into the Caples” contest mentioned in the current column and have NOT received an acknowledgement from me are urged to re-send the entry — e-mail’s been wonky.

  • Agencies

    Starwood Hotels Offer Loyalty perks Via Online Auction

    Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain’s Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.

  • Unilever Shifts Remainder of Lipton Business to DDB

    Unilever has consolidated all of its Lipton Tea business under Omnicom Group’s DDB Worldwide.