The Direct Marketing Association’s Financial Services Council has selected Wesley D. Protheroe, president and CEO of Germer Life Insurance Co. as its Direct Marketer of the Year, and Wells Fargo Consumer Credit Group as its Company of the Year.
During Protheroe’s five-year tenure, Gerber Life has experienced a 60% growth rate. The company is changing from a juvenile life specialist to a family insurance provider. As part of this effort, Gerber has used new DRTV, direct mail, insert and Internet advertising. It has also created a loyalty/retention program, as well as new affinity partnerships and distribution partnerships. Gerber Life was selected as the Financial Services Council’s company of the year in 2005.
Protheroe has also served as senior vice president and chief marketing officer at Great American Insurance, and has held positions at Advo, Pizza Hut and Procter & Gamble.
Wells Fargo Consumer Credit Group is a business division of Wells Fargo Bank N.A. The unit provides banking, insurance, investments, mortgage and consumer finance services through stores and the Internet.
The two recipients will receive their awards at the DMA Financial Services Conference in St. Petersburg, which will take place later this month.
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