Chief Marketer Staff

• Agencies

  Quick Tips: Mobile Email Design

  Do you read email on your smartphone? You’re not alone. Keep this in mind when creating email campaigns

• Chieftains: Whole Foods, DC Comics, Marie Callender’s

  TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles

• Agencies

  Stocking the Shelves for M-Commerce

  If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone

• Social

  Editor’s Note: Come Out of Your Shell

  BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged

• Mobile

  Remember, Text Costs

  While carriers such as AT&T are moving to unlimited messaging plans, many users still have text limits, and cost-conscious users seem more prone than ever to get litigious about SMS campaigns that cost more than they expected

• October/November 2011 Chief Marketer Online Issue

  Engineer Spoken Here: Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers

• Download: Chief Marketer 2011 Social Marketing Survey: Social Marketing Goes Mainstream

  PDF Download: B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research

• GMR Marketing Opens Latin America Headquarters

  GMR Marketing has opened an office in Sao Paulo, Brazil. Celso Schvartzer will lead efforts in the region.

• Digital

  Optimizing Websites for Global Commerce

  Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.

• Chief Marketer Listline October 3

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …