Chief Marketer Staff
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Agencies
Teen Brand Kewl Bows with Magazine, TV Show
A new media brand launching this week targets tweens—and the marketers who want to reach them.
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Agencies
Lord & Taylor Tailors Its Marketing
Lord & Taylor is giving its database marketing a makeover.
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Agencies
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.
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Agencies
Kraft Takes DiGiorno on the Road
Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.
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Domino’s Launches Pizza Debate
Domino’s Pizza is instigating a great debate around two popular pizza styles, and it’s asking customers to help settle the matter in an online vote.
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Agencies
StupidVideos.com Offers Cash Rewards for Submissions
Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content.
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Agencies
Oxygen Fields F.A.T. Voting Contest
Cable network Oxygen is out with a contest tied to the upcoming season of Mo’Nique’s F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.
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Agencies
New NY Incentive Expo Focusing on Brands
The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show
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Agencies
American Airlines Kicks off Million Mile Giveaway
American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.
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Agencies
Scholastic, Target Rev Summer Reading
Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.