American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.
Members of the airline’s loyalty program, AAdvantage, can register at AA.com/AwardSweeps through April 10. Customers who also refer a friend via e-mail will automatically be entered.
One grand-prize winner will receive 250,000 AAdvantage bonus miles and 30 other winners will each get 25,000 miles. Winners will be announced June 15.
The sweepstakes plugs a new online booking tool that American Airlines is offering customers on its Web site. Members watch a brief tutorial of the function before registering for the sweepstakes.
The new tool shows members how to redeem their AAdvantage Miles and offers new flexible dates.
“With the successful launch of the new tool, we are giving members the opportunity to win a share of one million AAdvantage bonus miles that they can redeem for travel through the new site,” said Kurt Stache, president, AAdvantage marketing programs, in a statement.
American Airlines’ AAdvantage program, which formed in 1981, has more than 56 million members.
TracyLocke, Dallas, administers the sweepstakes.
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