Chief Marketer Staff
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Digital
Online Travel Bookings to Reach $94 Billion in 2007
In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer.
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Guideposts Names Hopple President/CEO
Guideposts, the inspirational publications direct marketer, has named Richard V. Hopple president and chief executive officer.
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Digital
Short Cuts
Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.
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Reebok CMO Pushes ‘Run Easy’ Campaign
Reebok is out with a new global campaign to motivate runners of all types with a catchy motto—”run easy.”
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Agencies
P&G Uses Wal-Mart Title to Sample Bounty
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow.
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Nearly 100 Million Americans Have Streamed Video: Study
New research from Ipsos Insight suggests that streaming video, epitomized by the YouTube phenomenon, is not only here to stay, but is becoming a common way for all age groups to view content.
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The Marketing Store Promotes Hilbrich, Maclean
The Marketing Store has promoted two of its top executives to new positions with broader geographic oversight
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News Briefs
SEARS, ROEBUCK & CO.: is touting its NASCAR sponsorship with race-themed P-O-P in the tool department of its 861 full-line Sears stores.
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Digital
Google Readies for Action
In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn